Koepka is undoubtedly one of the best golfers on Earth right now, proving it again on golf’s biggest stage. Tiger Woods and other purists have diminished LIV as a lesser product, and while that’s largely true, their players have recently held their own at major tournaments with Koepka, Mickelson and Reed each logging top-five finishes at Augusta last month. Getting bumped for a skincare infomercial is an exceptionally bad look, though it’s no worse than the optics of holding three upcoming events at Trump properties including this week’s tournament in D.C. Maybe we can finally find Phil Mickelson a sponsor! /EYTlwXENDr In Buffalo, the CW affiliate aired a skincare infomercial instead of LIV Golf. After a recent tournament in Tulsa ran long, many CW affiliates inexplicably cut the live feed, depriving fans of seeing Dustin Johnson compete in a three-way playoff with Branden Grace and Cameron Smith. It doesn’t help that LIV has routinely been undermined by its own broadcast partner. Shunned by traditional network television, LIV suffers from a chronic lack of visibility, relegated to a streaming app and two days of weekend programming on a channel most known for its teen dramas.
#Jesse burn notice full#
That narrative fueled an entire Netflix series, Full Swing, though interest in LIV has since waned, viewed by most as a hollow vanity project bankrolled by blood money.īeyond the ethical dilemma presented by its blatant display of “sportswashing,” getting into bed with bad actors in a clumsy effort to hide Saudia Arabia’s abhorrent history of human rights atrocities (Qatar followed a similar blueprint during last year’s World Cup), LIV doesn’t yet have the brand recognition to build anything resembling a consistent audience. Conflict sells-that’s Entertainment 101-and the drama surrounding the PGA and its new primary antagonist was a game-changer for all involved, with LIV positioned as the ultimate disruptor, a worthy challenger poised to threaten the PGA’s longstanding monopoly on the sport of golf.
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